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Tinder: Let’s Play
🏆 1st Place — AAF NSAC, District 2
Getting 18 and 19-year-olds to take advantage of the freedom, possibilities and potential surrounding this age range by using Tinder as a vessel to have spontaneous adventures and good times. 

The world is their playground, and Tinder is the PlayHouse that makes it all possible.

There are two sections to this campaign, the first aiming to get users in the mindset and attitude that makes them ready to take on new experiences. The second is a PlayList with a list of adventures and ideas to get matches out into their playground.










Generation Buzz
 

To introduce “Let’s Play” and provide continual awareness for the campaign, outdoor and video will engage 18 and 19-year-olds through first person messaging and language that resonates with them.

Engagement with Tinder

To encourage play, contextually relevant ads will be placed on social media and mobile web properties that are most used by 18 and 19-year-olds.





The Playlist
To introduce “Let’s Play” and provide continual awareness for the campaign, outdoor and video will engage 18 and 19-year-olds through first person messaging and language that resonates with them.




CreditsMarist University AAF Team
Faculty Leader - Joanna D’Avanzo
Copywriter - Carli Mathias
Designer - Janine Pultorak
Art Director - Emily Bernstein (me)

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ebernstein02@gmail.com