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Tallahassee Museum & Zoo
Social Content - Event Promotion


Every Valentine’s Day, the Tallahassee Museum & Zoo hosts Frolics of Florida, a guided tour sharing funny, surprising facts about animal relationships. 

To help the event stand out and drive ticket sales, we created playful faux tabloid covers and teaser videos highlighting the scandalous love lives of local wildlife. 







Social Teasers

Leading up to the announcement of the event, we grew intrigue with papparazzi-style videos of the museum’s animals “caught in the act”.







Event Announcement

When it came time to announce the event on @tallahasseemuseum’s socials, we rolled out a scandalous, tabloid-style reveal.












Credits Agency: Bright Red / OMC
Copywriter: Matt Johnson
Creative Director: Jason Piroth
Chief Creative Officer: Jennifer Bell
Video Editing: Emily Bernstein (me)
Art Director / Designer: Emily Bernstein (me)
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ebernstein02@gmail.com