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Hues to Power You
Pilot Pen
Most people grab their favorite pen color without thinking twice about it. Pilot’s G2 Boost collection goes deeper - using color theory to tap into specific moods and energy based on the color you’re writing with.
We partnered with Color Me Courtney (aka the queen of color) to show how the right hue can unlock surprising power.
Organic Social
Courtney shows how different G2 Boost color packs harness specific moods - with her signature monochromatic outfits, of course.
Courtney x Pilot NYC Pop-Up
Courtney and Pilot hosted an exclusive influencer pop-up to celebrate the launch of G2 Boost, featuring activities that aligned with the pen’s ability to help manifest dreams, channel moods, and inspire personal growth. The event spotlighted Pilot’s positivity-driven mission and generated strong buzz from attending influencers.
Courtney & Pilot on
The Kelly Clarkson Show
Courtney teamed up with Pilot Pen to help Kelly's audience envision their dreams in color through an awesome dream board exercise using sticky notes and the G2 Boost collection.
Credits
Agency: Bright Red / OMC
Talent: @colormecourtney
Video Production / Photography: Hollywood Branded
Video Editing: Luke Liles / OMC Studios
Public Relations : Zimmerman Advertising
Talent: @colormecourtney
Account Manager: Michael Murdock
Chief Creative Officer: Jennifer Bell
Art Director / Designer: Emily Bernstein (me)