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Jordan Travis for Heisman
Florida State Football
Jordan Travis for Heisman
Florida State Football
Florida State quarterback Jordan Travis set out to join the school’s storied Heisman legacy with a 13-0 season, standout stats, and undeniable leadership. The challenge: breaking through a crowded field of contenders to earn national recognition.
First, we told the world who he is. Then, we made the case directly to Heisman voters at ESPN: Travis is ready to be FSU’s next great.
First, we told the world who he is. Then, we made the case directly to Heisman voters at ESPN: Travis is ready to be FSU’s next great.
Social Video Series
Travis’ teammates hyped him up and shared who he is in social videos posted on FSU Football’s channels.
Out of Home
In the weeks leading up to the 2023 Heisman vote, we placed signage outside ESPN headquarters in Bristol, CT - headquarters to many Heisman voters. Signage featured a QR code linking to a landing page with Travis’ stats.
Fan & Media Reaction
Credits
Agency - Bright Red / OMC
Creative Director - Adam LaRocca
Copywriter - Jason Piroth
Video - Luke Liles, Eric Vaughan
Art Director - Emily Bernstein (me)
Creative Director - Adam LaRocca
Copywriter - Jason Piroth
Video - Luke Liles, Eric Vaughan
Art Director - Emily Bernstein (me)