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Flavor That Takes You Away
F’real Shakes

There are a ton of satisfying snacks to choose from, but Gen-Z wants more than just physical fulfillment. They want a flavor experience that transports them away from the blandness of everyday life. 

We created “F’real Flavorscapes” - worlds of flavor that promise a joyous escape into ice creamy goodness.



Out-of-Home


In target markets, we introduced our unique flavor worlds - each one with a distinctively different vibe. URL/QR codes led people to find a F’real near them, mostly in local convenience stores.




Find Your Flavorite Quiz


Once we introduced people to our flavor worlds and got them to F’real machines, we invited them to “find their flavorite”.

Through paid social and signage near F’real machines,  we invited people to take our “F’real Flavorite quiz” to determine their flavor of choice.
Taking Quiz


When users click on paid social links or scan QR codes on machines, they’ll be taken to freal.com to take their flavor quiz.




Sharing Results


Once participants received their results, we gave them custom shareable templates featuring our vibrant flavorscapes. We invited them to post on social media for a chance to win a cash prize - sparking a colorful display of diverse flavor communities.

Custom sharable templates for each flavor 
F’real reposting entries




     




Credits Agency - Bright Red / OMC
Chief Creative Officer - Liz Paradise
Creative Director - Adam LaRocca
Copywriter: Angela Mitchell
Art Director - Emily Bernstein
Social - Lauryn Begley, Anna Golding
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ebernstein02@gmail.com