WORK         DESIGN         ABOUT
⎯
Beach On
Daytona Beach Tourism
For over a century, Daytona Beach has struggled with the reputation of a Spring Break destination. 

Now, it’s being embraced by a new generation of families seeking quality time and lasting memories - because in Daytona, time slows, muscles relax, and minds race with the thrill of endless opportunities at The World’s Most Famous Beach.

Daytona Beach invites visitors to escape life’s stresses and simply... Beach On - at the beach and beyond.











Times Square Activation
 

We took over Times Square with a 3D billboard, with the iconic boardwalk of Daytona in the background. We also had a street team handing out beach bags with coupons and incentives inside to increase awareness outside of Daytona.








Local Messaging


Once in Daytona Beach, visitors will continue to see our “Beach On” mantra throughout the area. 





Local Drivers Partnership


We’ll partner with local Uber drivers and beach taxis to feature our car freshener with QR codes to a Beach On playlist.






CreditsAgency - Bright Red / OMC
Chief Creative Officer - Liz Paradise
Creative Director - Adam LaRocca
Copywriter - Matt Johnson
Art Director - Emily Bernstein (me)
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Contact
⎯
ebernstein02@gmail.com